NSC, Avaya's golden child

NSC, Avaya's golden child

Avaya's Asia Pacific Business Partner conference may have seen convergence integrator NSC become the vendor's first gold business partner in Australia, but its plans don't end there.

Craig Neil, managing director at NSC, said it intends to work towards platinum status, which the integrator hopes to achieve by this time next year.

Neil said NSC is hoping to grow its business revenues to $70 million within the next two years, and will be assessing the possibility of floating once it has reached this target.

NSC (formerly Northshore Connections) achieved the gold status as a result of its Avaya sales in 2000.

Neil describes the relationship between NSC and Avaya as a "true partnership" because, as well as selling the vendor's products, the integrator also carries out provisioning work for the vendor.

NSC has grown from 35 to more than 75 staff across Australia since it was founded 12 years ago. In addition to its office in Sydney, NSC has established a presence in both Brisbane and Canberra. Neil sees its move into Canberra as a way of penetrating the government sector, although he admits that it is a tough market to break into.

The announcement of NSC as its first gold partner in Australia comes as Avaya moves to ramp up its BusinessPartner Program here, showcasing it to channel partners at its recent conference. The vendor claims the program is designed to "invigorate the growth of its indirect channel in the South Pacific".

Steven Weeks, managing director for Avaya South Pacific, describes its business partners as critical to the success of Avaya South Pacific. "We want to make it easier for our business partners to manage their investment requirements, shorten payback periods on Avaya solutions and increase profitability," he asserts.

The vendor's BusinessPartner Program is made up of authorised, silver, gold and platinum levels. Currently NSC is the only gold partner in Australia, while there are no platinum partners as yet. Vivienne Fisher travelled to the 2001 Avaya Asia Pacific Business Partner Conference as a guest of Avaya.

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