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Taking a common sense approach

Taking a common sense approach

ARN: How was your company started?

Thomson: The three original directors of CNI started the business in 1990 because they saw a need to be able to deliver services in the Melbourne marketplace. It has grown significantly in the last nine years as a privately held business. In 1998 Datatec took an equity position in the business, as they saw a great deal of syn-ergy in CNI, based on its customer-first culture. Since then CNI and Datatec have acquired another six businesses in the last 12 months. They have included CCS New South Wales, ACT Networks in Western Australia, CCS Victoria, Anite, and CDrive. Then on November 1, Logical was formed and under Logical there are three separate business units: Logical Procurement Management Services, Logical Systems and Logical Networks. This is part of the rebranding of all the systems integration businesses worldwide.

What products and services does your company offer?

First and foremost we're still a profess-ional services business. What we're doing is delivering services that meet the needs and expectations of our customers as opposed to just talking about technology. We're vendor-independent, which means the customer makes the choice. Within the professional services business we look after our customer's requirements from top to bottom, and that includes design and implementation as well as specific software development for them. One of the really exciting things for us with Logical networks is the remote management centre, which will allow us to manage the bandwidth over the networks of our customers.

What are the company's key business strengths?

We have very tight processes and engagements that allow our project consultants, integration specialists, project managers and systems engineers to be clear and concise about their roles and responsibilities. Secondly, everyone in the business is focused on the customer, and it's a very flat organisation structure. It means that we all have contact with customers.

What areas of technology are you keeping a close watch on?

Our business is becoming e-business-centric. Already we have deployed worldwide in excess of 220 e-business applications and in Australia we have already implemented in excess of 60. We will continue to leverage off the worldwide Logical business, and the intellectual property that is being developed by the group. Clearly we see voice/data convergence as a very exciting opportunity and one we will be working with our partners such as Cisco and Nortel on.

What does the future hold?

We plan to continue to invest in developing our key asset, which is our people, so that we can stay at the leading edge of technology while delivering solutions that work. Really, what we're saying is that we're a professional services business and that's what we'll continue to be over the next five years. We're already looking at some key vertical markets in the e-business space where we expect to make some announcements over the next 90 days.profileLogical SystemsHead office: MelbourneEstablished: 1990Staff: Over 550Turnover: $220 million this yearServices: LAN, WAN, desktop management services, remote management services, software development, software licensinghttp://www.au.logical.com


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