Digital projecter vendor, InFocus, has announced an incentive program of cheaper pricing, extended warranties and software resources for its education reseller base of A+ accredited resellers.
InFocus Australia and New Zealand country manager, Lee Whincup, said warranties would be extended by an additional 12 months to two years on a selected range of projectors, including its internationally available InFocus X2 product.
The decision to push out warranty support was in response to demands from education bodies, he said. Many of its competitors had also extended support from one to two years.
"Projectors can be expensive to repair," he said. "If a machine is two-and-a-half years old and breaks down, the likelihood is that it could be the engine. To repair that is a third of the price of the projector."
However, Whincup claimed the company experienced a less than 1 per cent breakdown rate on its X2 product, which retails for $1999. Warranty issues are dealt with by resellers who contact a nation-wide chain of service agents. These include Accord Customer Care Solutions for the eastern seaboard, Blue Tech in Perth, Canberra Professional Equipment in the ACT and Projection Plus in Darwin.
InFocus sells all of its products via distributors Tech Pacific and Sydney-based specialist audio visual supplier, IDT.
Whincup said the company wanted to formalise its reseller efforts on the education sector due to its increasing reliance on projectors for multimedia teaching.
As a result, InFocus had also introduced discounts on pricing for its top tier resellers, he said.