Australian computer manufacturer Protech Australia has moved its headquarters from Sydney to Adelaide. The 12-year-old company, which assembles Protech and Techway personal computers at its Adelaide facility, has also reorganised its corporate structure and appointed a new CEO. Nick Cuthbertson, previously Protech's general manager in South Australia, replaces Sydney-based Lynda O'Grady, who has left the company.
Cuthbertson says the reorganisation was intended to build upon Protech's strength in South Australia and the positive environment it offers IT companies. He says the SA Government, through its IT2000 strategy and through the EDS relationship, is increasingly making South Australia an ideal place to be based. "Protech has always been strong in Adelaide," he said. "I think [being located in] South Australia is giving us a competitive advantage with the kind of businesses we want to service.
"We're not retracting from the Sydney and Melbourne markets. We are refining our client base. What this is about is long-term strategic positioning and profitability," he said.
Protech, which manufactures about 10,000 PCs a year and employs some 100 people nationally, has diversified its operations in recent years from hardware assembly and sales to offering software services and training. According to Cuthbertson, the process has been most successful in South Australia where, as well as being Compaq's largest dealer, the company generates nearly half of its revenues from training and services.
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