Adelaide-based distributor Hitech Distribution will team up with a swathe of vendors to host a regional reseller expo at Mt Gambier, South Australia from Monday, March 5. The evening will give resellers from regional South Australia and Victoria a chance to speak with vendor representatives and familiarise themselves with recent technological advancements in areas like computing, networking, digital imaging and display and print technology.
According to Hitech sales manager David Winter, the expo will feature ongoing theatrette presentations and hardware and peripherals displays. Regional resellers from the area will also have the opportunity to speak with vendor representatives.
Winter believes the expo will provide the reseller community with much-needed momentum to ride out the widely predicted slowdown in IT sales in 2001.
"Resellers need to avoid the trap of reducing prices to attract sales," Winter said. "In a sense the industry has had it too good for too long - we haven't had to go out and source sales, people have been walking through the door."
Winter believes distributors have an important role in encouraging people in the industry to take a more proactive approach to sales.
"Regional areas are often overlooked when it comes to reseller/vendor tours," Winter said. "The expo will give vendors the chance to target their information at a large range of regional resellers in one go. It will also give resellers the opportunity to meet directly with vendor representatives."
The reseller expo and information evening will be followed with a public information day, which has been advertised throughout the region.
"The idea is to get the resellers in contact with the vendors and the new technology, then open it up to the public," Winter said.
According to Winter, the response to the expo has been overwhelmingly positive, with over 14 vendors and 150 resellers from across the technology spectrum planning to come to the two-day event.www.hitechdist.com.au