In response to channel feedback, antivirus vendor Sophos has dumped its traditional pricing model in favour of a per-seat offering designed to appeal to the SME sector.
According to Nimmity Zappert, Sophos channel sales manager, the new pricing structure will do away with bracket sales where licences were grouped into 1-10 and 11-25 seat blocks.
"By switching from the brackets to per-seat charges we are opening up our products to smaller companies," Zappert said.
Despite Sophos' international presence the move is confined to Australia at this stage in recognition of growth in demand for corporate level networking tools in the smaller organisations.
"Australia is a very different market," Zappert said. "There is a much higher proportion of five to 10 seat organisations than in the European market."
Sophos has also announced plans to gain a stronger hold of the online market, ramping up sales in the ISP and email server areas, a market which it currently believes is under-serviced.
According to Zappert, Sophos will also ramp up its presence in educational verticals where it is already strong.