Optima takes on new retail channel

Optima takes on new retail channel

Local OEM Optima has reeled in a potentially lucrative catch with retail chain Dick Smith. Under terms of the new agreement, the retailer will stock Optima's locally manufactured MyPc computer range throughout Australia.

David McGill, Optima retail channel sales manager, is looking forward to the establishment of a long-term relationship with Dick Smith, commenting that he expects the new deal to lead to a significant expansion of Optima's market reach.

"All our channel relationships are long term," McGill said. "We do not enter into this kind of thing lightly -- we have been in deliberations with Dick Smith for about six months now, and I am confident we have hit upon a successful business plan."

However, McGill is quick to point out that the deal should not unduly affect pre-existing channel partners. "The MyPc range is aimed at a very specific price point that Dick Smith stores cover well," McGill said. "That's not to say that our other channel partners aren't welcome to take the MyPc brand."

McGill hopes to harness the expansion of Internet use, and Dick Smith's penetration into home user markets.

"Dick Smith have an extensive store range, and they are very strong at these price points," McGill said. "I have not doubt that the MyPc range will prove successful a successful contender in this market segment."

He also believes the new deal will allow Optima to demonstrate its ability to supply Dick Smith's network of 200 stores brand on an ongoing basis.

"Not only will we be supplying the systems, we will also have to service them through our support network," McGill said.

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