In an attempt to strategically tailor its channel program to the local market and recruit more channel partners, security vendor RSA has appointed a channel development manager for Australia and New Zealand.
Katrina Mar has been appointed to the RSA Sydney office and has inherited the vendor's 12-strong reseller base. Mar's previous experience as the channel manager for financial software vendor Sybiz, and software vendor Novell, leaves her well placed to solidify current partnerships and expand RSA's reach.
According to Mar, RSA is using its traditional base in government and finance industries to expand into new verticals such as pharmaceuticals and logistics. Mar attributes much of this shift in focus to a series of acquisitions, including the purchase and incorporation of security vendor Xcert.
"The Xcert line was very strong in Europe and the US. We are now bringing the technology to Australia under the RSA Keon product line," Mar said.
Although Mar indicated interest in expanding the number of RSA partners, she would not confirm how many she planned to appoint.
"We will not be significantly expanding the channel," Mar said. "We are being very selective as to who we work with. We currently deal with a small network of channel partners, and they are all specialists in their field."