Computer Associates has set its sites firmly on storage rival Veritas releasing its new storage management suite and a strategy to poach high-end Veritas resellers.
Bypassing distributors, CA will sell its new BrightStor Enterprise Backup through just 100 specially trained value added resellers.
CA CEO Sanjay Kumar confirmed the aggressive thrust of the product at the launch, emphasising that it would be "price point performance guaranteed".
While he declined to confirm the identity of the specially selected Australian VARs, Mark Milford, senior vice president and general manager of storage management products for CA said that they had been selected based on their storage focus, services capability, and capacity to intergrate hardware and software solutions.
"We will continue to ramp up our presence in the two-tier model through products such as ARCserve, however at the enterprise level we are planning to attack Veritas head on through highly skilled, services oriented VARs," Milford said.
Milford explained that today's launch of the BrightStor Enterprise Backup product is the first in a series of announcements which will see the CA enterprise storage management suite grow to a suite of four products, including a SAN management product due for release in September, and an enterprise wide, cross platform storage management product due for release in December.
"These new products will add to the capabilities of our Storage Resource Manager product, also known as Vantage," Milford said.
Milford also indicated that CA were developing the BrightStore line to integrate emerging storage protocols such as iScusi and SoIP (storage over IP).
"These technologies will ultimately simplify the storage integration, and bring down the cost associated with storage solutions," Milford said. "I am sure we will see them playing an increasingly important role in the future."