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CA World: OEM deal to lauch ProjectLab internationally

CA World: OEM deal to lauch ProjectLab internationally

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Australian IT manufacturer and research company ProjectLab has been catapulted onto the global stage via an OEM partnership with Computer Associates (CA).

The deal, which will see ProjectLab integrate CA's ARCserve software into its CenturyCD and CenturyCD Re-Writeable products, has provided the Victorian-based company with the marketing support to launch its products globally via the CA World Conference held this week in Orlando, Florida.

Daniel Elbaum, chairman and CEO of ProjectLab said that the CA support has radically changed his company's ability to leverage into international markets.

"We had been doing quite well in Australia and New Zealand, and through our distributors we were looking into opportunities in the Chinese market, but our own marketing efforts would not give us the global exposure of CA World," Elbaum said.

The CenturyCD and CenturyCD Re-Writeable are manufactured locally and are already being distributed in Australia through Melbourne-based Global Data Storage Systems.

Despite the massive increase in sales Elbaum expects from the CA deal, he said he intends to continue to manufacture the SME focused storage products in Melbourne.

"I have had offers from manufacturers in six different countries who all want me to produce it off shore," Elbaum said. "I could be paying 2 per cent, 5 per cent or even 10 per cent less on the manufacturing process, but I would be forced to compromise on the quality."


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