Internet service provider, Internode, is celebrating its inner geek this month by recruiting aliens for a major advertising campaign in South Australia.
The company is currently running a radio and television advertising campaign, by director, Grant Sputore, that features Klingons, the leathery, ridge-headed warrior race of aliens that was spawned by the Star Trek TV series.
It also has versions in Dothraki (a Valyrian language in Game of Thrones) and Elvish (an invented language of J.R.R. Tolkien for elves).
The campaign ads invite people to translate messages from these languages in order gain a $100 credit for a new broadband service.
The two-month campaign will also embrace Internode’s gold sponsorship of Australia’s largest anime and video games convention, AVCon 2013, which will run at the Adelaide Convention Centre from July 12 to 14.
Internode founder, Simon Hackett, said the Klingon advertising campaign was fun and makes the point that Internode is a special company.
In addition to the sponsorship of AVCon, Internode will provide free Internet access and will stream filmed events from the convention on its Freezone Web portal.
It will also provide attendees with limited edition Klingon t-shirts, and a chance to receive a $100 credit offer if they decode a Klingon phrase at the Universal Translator booth.