After eight months of searching, Network Appliance has appointed Scott Morris as its new northern region manager to help grow new business across Queensland, NSW and the ACT.
Morris said the role would be focused on direct sales and augmenting its channel structure.
"I will be looking to grow both sides of the business, and see opportunities in the federal space in Canberra and Queensland as well," he said.
According to Morris, a growing demand for a unified approach to storage meant there would be many such opportunities to chase.
"There are so many classes of data out there at the moment, from business critical, compliance, operational, remote office and back office, reference to archival, and all those areas need a heterogeneous plug and play feel when you talk about storage," he said.
Although his previous role centered on large corporate account sales with Dell, Morris said he would not favour the direct sales force over the channel.
"The overall strategy will be to drive both as there is enough market out there that both will succeed in parallel," he said. "In my direct team we still have a very strong partnering mentality to provide incremental value and growth within the direct account space too."
With additional experience at Compaq and Silicon Graphics in channel-based roles, Morris said he could bring value brought to both sides of the business.
"I bring a good blend of channel savvy in terms of being able to bring a channel model to play," he said. "And with the Dell experience, I can bring a different perspective on how you can go about developing a direct sales force."
Morris would also look to boost the profile of the company by increased marketing and awareness of the company's range.
"I want to see a valid and visible profile of NetApp in the market place," he said. "Our marketing and awareness isn't anywhere near what it could be and I expect to see more about how and what NetApp has to offer."