Xenon weaves new DVmagic alliance

Xenon weaves new DVmagic alliance


Two Melbourne-based distributors have joined forces to bundle a new PC-based video editing system which they claim will take the end-user video market by storm.

Digital content creation tools distributor New Magic and multimedia PC distributor Xenon have entered into an alliance to produce DVmagic, a new home-video editing machine aimed at the consumer digital-video editing market.

Xenon will be providing the PC hardware for the system, while New Magic will provide the EZDV editing card and software component from graphics vendor Canopus.

The product will be distributed by Xenon through retailers Australia-wide, with the product supported by New Magic's staff and infrastructure. Ted's Camera Stores and Michael's Camera, Video & Digital are currently trialling DVmagic in their Melbourne metropolitan stores, while Paxtons will trial the system at various locations in NSW, according to a joint statement released by the distributors.

Vita Calabrese, marketing manager for Xenon, claims the product will be aimed at the growing wedding video market, with a number of small companies springing up across the country that offer to film private and corporate events.

The partnership comes after six months of talks between the two companies, and managing director of New Magic Niv Novak is satisfied with his company's bedfellow.

"We have searched for a suitable partner over the past two years and are delighted to join Xenon in this project," he said.

The product features automatic tape scanning and capture, with frame-accurate camera control, high-speed video editing software, advanced 2D, 3D and organic video effects, and royalty-free music software, a statement by the distributors said. The system can also generate fast output to DV & VHS videotape, VideoCD, DVD and the Web, according to the companies. DVmagic will retail from $2595.

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