Maxtor Australia has appointed Optistor to distribute its entire range of MaxAttach network-attached storage (NAS) file servers, signalling its intention to expand its distribution model across the country.
Specialist storage distributor Optistor joins existing MaxAttach distributor Digital Tape Solutions (DTS) in a move which Maxtor Australia's national sales manager, Craig Davis, says will not cause a rift in its channel strategy.
"The days of an exclusive distributor agreement are over," he warned. "It is critical to [Maxtor] that we have more than one distributor."
Maxtor's strategy, says Davis, is to use volume distributors such as Tech Pacific and BBF for its hard drive business, while employing the added skill sets of boutique distributors DTS and Optistor for its NAS MaxAttach range.
The MaxAttach NAS boxes range in capacity from 80GB-320GB and, according to Optistor managing director Robert Ek, pad out the distributor's product range.
With high-end storage and secondary storage offerings such as DVD RAM jukeboxes, Optistor needed a strong mid-tier product, added Ek.