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Soltek turns to Sato following Altech split

Soltek turns to Sato following Altech split

Soltek has appointed Sato Technology as its sole distributor in Australia after parting company with Altech.

Sato product manager, Lou Yuhang Liu, said the appointment had strengthened its small form factor PC range. He highlighted quality and innovation as the main reasons for distributing the range of small form factors and motherboards to its reseller base. A Soltek spokesperson said the manufacturer had been attracted to Sato by its national coverage. However, he refused to say why the Altech partnership had ended.

Altech sales and marketing director, Safa Joumaa, said his company would now concentrate on its relatively new relationship with Shuttle and an existing agreement with fellow small form factor vendor, Abit.

Altech managing director, Antony Sheen, said taking over exclusive distribution of Abit products last year had been a major factor in the demise of the wholesaler's relationship with Soltek.

The Soltek Qbic model was used by Microsoft during its Windows XP Media Center Edition promotion earlier this year.

Sato said its Qbic models fit between the smaller Shuttle range and full size towers because of their capacity for several 5.25-inch slots for peripherals such as DVD burners.

Sato's strong push with small form factor was a strategy to distinguish itself from the overcrowded whitebox market, Liu said. He predicted the consumer market would drive huge small form factor growth next year.


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