Brisbane to serve up new opportunities for Digicor

Brisbane to serve up new opportunities for Digicor

Aiming to foster new opportunities for its server business, Digicor will open an office in Brisbane on November 30.

The Melbourne-based niche distributor currently maintains subsidiary offices in Sydney and Perth. The new Brisbane premise will house sales staff, warehousing facilities and technical support. Digicor director, Richard Huang, said establishing a Queensland office was part of its plans to expand across the country.

"What we've found in the server market is that there are not many technical distributors who can provide that very critical local support," he said. "It's different to the PC market, where you learn about the components and how to configure a system.

"Servers are dramatically different: you need precise skills and local support. As a distributor of products for the high-end server market, we need to have a local presence in all major cities."

Digicor distributes networking and server products, as well as a range of whitebox and barebone high-end servers from Tyan and Super Micro.

Huang said the distributor expects to generate $3 million in revenue during the next couple of years through its Brisbane office. At present, its total annual revenues are about $10 million.

"The server market is expanding both globally as well as here in Australia - particularly in the non-branded and OEM space," he said. "This has given us a lot of opportunities to expand our business."

Huang identified SMB, education and defence as particular areas of growth for its dealers. He said Digicor's future success would be based on retaining its focus on its core business: high-performance computing. To achieve this, the distributor has signed recent agreements with 3Ware and KDM to expand its portfolio of related products.

"We may look into the storage area next, but we will continue to specialise in focusing on high-performance," he said.

Digicor is also holding a roadshow in conjunction with AMD and Tyan later this month to further build up the skills of its reseller base. The information sessions will focus on solutions based on AMD's server platform.

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