Games stuff Christmas stockings

Games stuff Christmas stockings

Australian consumers spent an average of $2.4 million/day on games software and hardware in the lead-up to Christmas – in what was a record year for the interactive games industry.

Sales of Playstation 2 consoles from December 9-29 made up 57 per cent of the total revenue in the video games market. Inform reported that Australians spent more than $121 million on video game consoles, hand-held gaming devices, software and accessories in the last three weeks of December. Sales of PlayStation 2 hardware, software and accessories totalled $68,721,252.

Microsoft also reported a record month, and has now sold more than 225,000 consoles in Australia.

PlayStation2 recorded the highest hardware sales, selling more than 84,500 consoles in the three-week period. This was 48 per cent of the total consoles sold, and well-ahead of Microsoft’s Xbox console which made up 26 per cent of sales.

Overall, consumers spent $825 million on games during December, encouraged by price cuts and incentives, and big name software titles such as Grand Theft Auto: Vice City, Harry Potter & The Chamber of Secrets and Splinter Cell.

The total games market grew 19 per cent by volume and 31 per cent by value compared with Christmas 2001. Year-on-year shipments increased 20 per cent while their value increased 41 per cent.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments