Australian consumers spent an average of $2.4 million/day on games software and hardware in the lead-up to Christmas – in what was a record year for the interactive games industry.
Sales of Playstation 2 consoles from December 9-29 made up 57 per cent of the total revenue in the video games market. Inform reported that Australians spent more than $121 million on video game consoles, hand-held gaming devices, software and accessories in the last three weeks of December. Sales of PlayStation 2 hardware, software and accessories totalled $68,721,252.
Microsoft also reported a record month, and has now sold more than 225,000 consoles in Australia.
PlayStation2 recorded the highest hardware sales, selling more than 84,500 consoles in the three-week period. This was 48 per cent of the total consoles sold, and well-ahead of Microsoft’s Xbox console which made up 26 per cent of sales.
Overall, consumers spent $825 million on games during December, encouraged by price cuts and incentives, and big name software titles such as Grand Theft Auto: Vice City, Harry Potter & The Chamber of Secrets and Splinter Cell.
The total games market grew 19 per cent by volume and 31 per cent by value compared with Christmas 2001. Year-on-year shipments increased 20 per cent while their value increased 41 per cent.