E-commerce provider eMatters has signed a three-year reseller deal with Melbourne-based internet technology company Simcast Media. The agreement will see eMatters offering the Simcast browser-based targeted communication system to its existing banking gateway customers.
eMatters CEO, Chris Dwyer, said: “A lot of our clients sell information on the Web and the Simcast product will allow these companies to let their customers know about new products. Once one of our clients gets a hook into a customer this is an effective way to keep re-hooking them.
“We receive a transaction fee from each sale so it is up to us to help generate more for our clients. Simcast is a value-add product for information and event companies engaged in organising trade shows and conferences.”
Simcast Media CEO, Michael Gilmour, said 70 per cent of its Simcast products were resold, usually through web developers and hosting companies. He was keen for that figure to rise.
“We want to become even more channel focused and would prefer to give a portion of the revenue to resellers in return for letting them manage the customer relationships because it is much more cost effective,” Gilmour said.
An earlier form of Simcast was used for the Big Brother Web site to direct fans to certain areas of the house when something exciting was happening. Gilmour claimed the newly redeveloped product could be used by companies to build customer profiles.