Direct Marketing Software (DMS) has appointed Melbourne-based The List Bank as its new Victorian distributor in a bid to better service the State.
The List Bank will join DMS' existing New South Wales distributor, Database Marketing Solutions, to supply resellers with a range of the vendor's products. These include its Automated Mailing Address System (AMAS) products - Kaleidoscope, POSTman, POSTman Professional, Kaleidoscope ActiveX and LISTman - as well as other CRM and direct marketing products, such as MAILman and CAMPAIGNman.
"This partnership will fill the gap in our current distribution network," said Bill Elston, sales and marketing manager for DMS.
Mike French, CEO of DMS, claims the appointment has come after extensive consultation between the vendor and both distributors.
"We wanted to ensure that all three organisations would work together to achieve DMS' aim of becoming the direct marketing industry's leading supplier of AMAS and data management software," he said. "We welcome The List Bank to our operations and know that our southern clients will benefit from its involvement with our organisation."
Lloyd Campbell, general manager of The List Bank, claims the distributor has been using DMS products for some time now, but it was not until DMS released the Kaleidoscope, POSTman and POSTman Professional products that he began to see synergies between the two companies.