On the heels of Gateway's first loss in nearly four years, the vendor has announced a new Asia Pacific structure intended to help it get back on track in terms of PC sales.
The company posted a loss of $US1.56 per share for the first quarter of 2001 last month, prompting a series of store closures across the US and restructuring of its international operations. Gateway's Asia Pacific operations posted a 32 per cent year on year decline in revenue.
As part of the restructuring of the area, former chief operating office of European e-commerce outfit Letsbuyit.com Sam Weiss has been appointed as Gateway's vice president for Asia. He will direct the vendor's development programs for Australia, New Zealand and Asia from his base in Sydney.
Paul Heath, managing director for Australia and New Zealand, has been appointed vice president, UK and Ireland.
Gateway's new strategy is to concentrate on competitive pricing and customer service, according to the company. It has also introduced training programs to first-time computer users in Sydney before rolling out the program throughout the country.
The vendor is also claiming success in the high-end consumer market, with market leadership in the sale of Intel Pentium 4 PCs.