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Enterprise Solutions Briefs: E.piphany, Citrix

Enterprise Solutions Briefs: E.piphany, Citrix

Oz leads e-readiness race

Australia has elbowed its way to top of the "e-readiness" ladder, coming in second after the US, according to the latest international ranking by Economist Intelligence Unit/Pyramid Research (EIU). Australia is gaining bonus points for its innovation and entrepreneurial spirit, as well as its "regulatory regime geared to e-business". The Minister for Communications, Information Technology and the Arts, Richard Alston, used the report as an opportunity to crow from his soapbox, saying it demonstrated Australia's vibrancy in the new economy. However, the EIU report warned, "e-business simply cannot function without adequate telecommunications and Internet infrastructure," particularly broadband data services. It is an area where the government has neglected to lead from the front, only opening the competitive local loop in August last year giving Australia a two-year handicap in terms of uptake and connectivity.

E.piphany strengthens direct sales

E.piphany has strengthened its direct sales team with the appointment of four new account executives to regional portfolios, in an attempt to solidify its presence in Australia's CRM market. E.piphany said it is still interested in working with channel partners in specific vertical markets. "We decided that because of the complexity of what we are offering and the sudden growth we are expecting, we would primarily use a direct sales strategy," said Ian Hodge, director of sales operations for E.piphany Australia/New Zealand.

Citrix reads partners

Citrix Systems will appoint a marketing manager dedicated to growing the number of Citrix Authorised Learning Centres (CALCs) in Australia, after garnering responses from over 500 resellers at its Solutions Summit conference in Sydney. In additon, the vendor will focus on selling Citrix's MetaFrame XP product in Window's environments, and intends to increase the penetration of MetaFrame XP throughout a customer's infrastructure. Citrix is reporting 40 per cent repeat business and urges resellers to cross-sell the MetaFrame product line into other departments within a business and deploy it for more than one application. Reseller feedback also highlighted the need for a clear product roadmap in regards to what future applications can be deployed by Citrix, claimed Gary O'Brien, Citrix marketing director, Asia Pacific. The vendor is looking to make technology obtained from Citrix's acquisition of Sequoia Software in March more channel-friendly, he added.


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