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Contact management hits retail shelves

Contact management hits retail shelves

Customer relationship management software vendor FrontRange is branching out into the retail market, trialing its new contact management software in the Australian channel before taking the product to the US.

GoldMine Express is targeted at businesses with between one and four staff and is being sold exclusively through the retail channel.

FrontRange has typically focused on the small and medium enterprise - from single users up to around 500 users.

According to FrontRange vice president for Asia Pacific, Archie Wilson, the retail offering needs to be fairly basic without sacrificing too much of the functionality which makes CRM an attractive proposition.

"This isn't a neutered product with little functionality, it still provides lots of automated facilities and allows operators to get a good view as a small business of the cost of providing services," he said.

GoldMine Express is specifically aimed at the small business, an area which has only recently discovered the power of software applications in its effort to comply with the Government's GST implementation. The release onto retail shelves is timed to coincide with the traditional surge in activity which accompanies the end of the financial year.

"With the GST, many businesses have already invested in hardware and they are now looking to the system more as a productivity tool," adding that FrontRange was also looking at integrating the software with accounting packages such as Quickbooks.

FrontRange has also taken great pains to enhance its retail presence through point of sale merchandising and staff training.

"A huge proportion of small businesses do their shopping in mass merchant retail stores. You really have to dig down into the market to get that reach out into the small business community."

GoldMine Express lets users access centralised details to track information, record customer interactions, keep track of revenue and manage time and activities. It retails for $199.

Users will also be able to synchronise information between the software and a Palm or Windows CE handheld - a feature which will make the product particularly useful to vertical markets such as consulting.


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