DEEPSky looks for resellers

DEEPSky looks for resellers

With its sights set on the lucrative Asian market, software vendor DEEPSky Software remains on the hunt for Australian resellers for its Oracle-based inventory management software, DS Retail.

DEEPSky signed its first Australian reseller, Melbourne-based Melhawk Computer Systems, earlier this year and is keen to take on other partners. The software, which integrates merchandising and inventory management for retailers, from the buying process through to store delivery and point of sale, fits into the middle-tier enterprise market.

The company has signed a memorandum of understanding with KPMG Consulting in Singapore and Malaysia to help launch the software in Asia. KPMG will also work with the company to help localise the software, working on issues such as local tax rules and language conversion.

"We hope to sign up other countries in Asia as well," said DEEPSky CEO Norman Taralud-Bay. "It is early days, so we are talking to them about prospective clients."

DEEPSky has already enjoyed success in Asia with previous suites. In Australia, its earlier generation of software was used by Australia Post. The company's latest Oracle product has been five years in development, predominantly because DEEPSky was distracted by e-commerce development - a division it has now sold.

"In Asia that market is worth $1.9 billion a year. In Australia, it is a little harder to quantify," Bay said.

Selling enterprise-level software such as this can represent a significant total sale for a reseller, according to the company. It also requires knowledge of not only the retail business, but Oracle-based software. For example, Melhawk also develops its own POS software but took on the DEEPSky product because of its scalability.

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