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Channel.com Briefs: auDA, B2B, Cyberlynx

Channel.com Briefs: auDA, B2B, Cyberlynx

auDA ticks the box

The board of the Australian Domain Authority (auDA) has approved the recommendations of its Name Policy Advisory Panel in full, and will make changes to Australia's domain-name policy later this year.

The changes approved include the lifting of any limit on the number of domain names an entity can register, the inclusion of trademarks as eligible criteria for domain-name registration, and the creation of a reserved list for domain names that may not be licensed.

The board is also working on a strategy to lift the ban on the registration of generic .com.au domains in the near future, as well as an initiative to create a series of new second-level domains.

The changes should come into effect around the same time auDA attempts to introduce competition in the Australian domain services market.

B2B gets slammed

Consulting practice Booz Allen & Hamilton Australia has decided to stick the boot into the business to business (B2B) e-commerce market, after a global study by the group found that few of the world's 2000-plus exchanges, including the 120 in Australia, are creating wealth for their participants.

According to the survey, more than half of the Australian sites had no significant functionality, and less than 25 per cent deliver anything above brochure-ware. Steve Discher, Booz Allen's Melbourne-based e-business director, compares these results with the huge investments and tiny returns the business world saw during the implementation of enterprise resource planning (ERP) systems.

He also believes private B2B interfaces will be more successful than public exchanges.

Cyberlynx gets popular

Financial organisation Royal and Sun Alliance Insurance (R&SA) is the latest Australian corporation to lend it weight to Horizontal e-exchange Cyberlynx. It is taking equity in the exchange and is pledging to push up to $160 million-worth of non-strategic spending through its online channels this year.

R&SA managing director Michael Wilkins said significant cost savings will flow from Cyberlynx's aggregated procurement and e-procurement efficiencies.

Cyberlynx is in the process of adding 16 additional purchasing categories to the four already completed during the pilot phase. When frame agreements are finalised across all those categories next month, Cyberlynx claims it will be managing an aggregated spend of up to $850 million. New categories take in print, contract labour, insurance, marketing and promotion, utilities, property services and telecommunications.


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