A family-owned Australian modem manufacturer has lifted its tempo with a contract to supply modems to the Middle East to the tune of $56 million over three years.
Under the terms of the agreement announced yesterday, Maestro Pty Ltd will supply its high-speed "Woomera" product line to Dubai-based IT distributor Alphatech.
It took seven engineers over 18 months to develop the Woomera modem, according to Maestro sales manager Adina Darling. The development was funded in part by the Farmwide Regional Access Network Project, under the Federal Government's Networking The Nation initiative, which commissioned Maestro to design the modem to address Internet connection problems for farmers living in remote areas.
Maestro's modems use Fuzzy Logic to maintain the highest possible transfer rate and connection reliability over poor phone lines and vast distances between the modem and a carrier's telephone exchange, claims Darling.
"The last few months has seen a rapid increase in the Australian take-up of the Woomera modem as consumers realise that there is an alternative to mass-produced under-performing modems," says Darling.
According to Darling, Alphatech completed testing of the Maestro product and had signed the agreement within a month of coming across Maestro's Web site.
As a result of the deal Maestro will employ an additional 50 staff for the Canberra-based company, with Darling looking to exploit further opportunities in India, Poland and across Europe. "A lot of places have bad telephone lines," says Darling.
In Australia Maestro distributes through Tecksel in New South Wales and Victoria, J. Mills in Western Australia and the Northern Territory and maintains a direct relationship with some selected resellers. The Woomera product retails for $299.