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Nutanix launches in Sydney with insight into tomorrow’s datacentres

Nutanix launches in Sydney with insight into tomorrow’s datacentres

Channel-driven vendor leveraging existing resellers while looking to introduce distributor

Datacentre infrastructure appliance vendor, Nutanix, has opened its first Australian office in Sydney as part of a global expansion which has seen it launch seven other offices worldwide in the past 12 months.

Nutanix, headquartered in San Jose, California, operates with the goal of virtualising a datacentre through its single appliance without utilising a storage area network (SAN). The company sells a 2U device with four servers, 20TB of storage, 64 cores of CPUs, 1TB of memory, and 3TB of flash, with no single point of failure. In layman’s terms, a ‘datacentre in a box’.

According to a statement, the company states it is “well-positioned to serve the needs of enterprises looking to solve a variety of datacentre problems, whether supporting a virtualisation deployment, virtual desktop infrastructure (VDI) or removing the need to invest in costly hardware to support data needs.”

The expansion will see all Australian operations run from the Sydney office, serviced by the five Australian-based Nutanix employees.

The vendor has also selected Melbourne as the location for its Asia-Pacific (APAC) Support Centre, which will provide technical support for customers, partners, and resellers throughout the entire region.

In addition to its employees, Nutanix is leveraging its Australian and New Zealand (A/NZ) resellers, of which it has two to three in each state, to create the infrastructure needed to support adoption of virtualisation and in particular, VDI projects.

Nutanix global vice-president of sales, Sudheesh Nair, told ARN the vendor is looking to expand its channel ecosystem through partners which understand the company’s goal of getting to where its competition aims to, but cannot yet do so.

Nair said Nutanix is 100 per cent channel-driven. Once a deal is registered, it will “win or lose with the partner” regardless of the scale or value of the customer opportunity.

While it does not have a distributor on board for the region, Nair said he is actively looking for a player and has held meetings (with parties it did not name) earlier this week. He also said the plan is to roll out a distribution agreement in “coming months.”

A channel program, titled Nutanix Partner Network, will be rolled out in August. It is currently in beta.

The current A/NZ markets in which it has a play include professional services, healthcare, education, retail and government. Existing customers are the Australian Rugby Union, Pearson Research and Assessment, Sanity Music, and the Taranaki District and Southland Regional Councils.

Tomorrow’s datacentre

According to Nair, Nutanix is bringing the Apple mentality to the enterprise; “[Apple] started with a clean slate, and came up with a device which offers consistent user experience” rather than “trying to create incremental innovation, which is to take new technology and strap it onto the old.”

The vendor said there are four things which will be different in tomorrow’s datacentres:

  • They will be built with commodity devices in a scale-out fashion. This will not only include commodity CPUs and flash, but extend to operating systems and basic off-the-shelf products.
  • If it is a commodity fabric, keeping multiple silos for different devices will be impractical; companies will not be able to have their network devices completely separate from the firewall, and so on. As these devices are Intel with Linux inside, tomorrow’s datacentre will be built with a commodity layer where datacentre function will run as a virtual instance.
  • Flash is an innovative and disruptive technology which is changing the game as it eliminates the difficulty and cost of scaling. Nair said the challenge is figuring out how to harness this.
  • Datacentres of the future may stretch across continents, different latencies, and so on, and companies must build systems which are sensitive enough to stretch without breaking. This is a “little bit complex and requires a new way of thinking.”

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Tags resellerdatacentreNutanixvendordistributorappliancechannel

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