Business systems provider, Symix Systems has finally assumed the name of its parent company, Frontstep having gained shareholder approval late last year.
Symix says the change in title reflects its altered focus helping mid-sized manufacturers and distributors leverage off the Internet through its Frontstep Ebusiness Suite. Aside from this however, the existing sales and services operation will continue unchanged.
Meanwhile, the company has appointed Brenda Hunter as managing director in Australia to drive the reinvention and open new channels. The company has been struggling to reposition itself in the market since late last year, altering its perception as an ERP vendor to that of an ebusiness vendor with ERP capabilities.