CITRIX SYNERGY ’13: Qureshi addresses the trend of ‘mojility’

CITRIX SYNERGY ’13: Qureshi addresses the trend of ‘mojility’

Says the concept of mobility and agility combined is driving the mobile tsunami


Mojility – the concept of mobility and agility combined – is driving the mobile tsunami, according to Citrix mobile platform group chief technology officer, Dr. Waheed Qureshi.

He was speaking at the Citrix’s Synergy 2013 conference, held in Los Angeles.

Qureshi said the growth of a variety of devices, faster bandwidth speeds, the increase in content and data, the rise of a multitude of mobile platforms, increased user wants and IT challenges are leading to the rise of ‘mojility’.

“With the new generation that’s coming into the workforce, they are beginning to push for consumer-like apps within the workforce.

“Businesses have then to question how they will deliver those apps to mobile devices, how they will secure those devices, as well as push forward policies surrounding it,” he said.

Qureshi claimed this leads towards a need for mobile device management and mobile asset management.

“There is a great user app-etite for devices. Smartphones make up 84 per cent of the mobile market and tablets make up 15 per cent of the market.

“The concept of anywhere-ness encourages businesses to make use of mobile device management and mobile asset management technologies,” he said.

Qureshi claimed the next steps forward for a business include:

  • Encouraging collaborative workspaces
  • Quickly adapting to the wave of new devices that are entering the market, including wearable devices
  • Encouraging BYO(IT) within their organisations
  • Investing in data protection and data analytics

He also mentioned that businesses should invest in apps that encourage device shifting and ‘mojility’ across multiple device screens.

“The key point here is that mobility itself is a key opportunity for organisations to take advantage of. As soon as you work out your needs in the app space, the next few years in transitioning to ‘mojility’ will be seamless and help you streamline your business,” he added.

Hafizah Osman attended Citrix Synergy ’13 as a guest of Citrix.

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Tags BYODmobilesmartphonestabletsappsdevicesbandwidthCitrixcitrix synergy 2013mojility


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