UPDATED: Reardon returns to D-Link

UPDATED: Reardon returns to D-Link

Graeme Reardon heads back to D-Link as its regional director

Networking vendor, D-Link has hired Graeme Reardon, as its new A/NZ regional director.

Reardon first worked for D-Link in 2000 as its A/NZ national sales manager for about four years before joining Cisco’s consumer business group. He left Cisco in 2009 and took up the national sales manager role at distributor, Multimedia Technology.

Reardon will be responsible for running the sales and marketing side of the business.

Last month D-Link appointed Jacky Chang as its new A/NZ managing director, replacing Domenic Torre.

“Jacky has hired me for my local experience and I’ll be working closely with Maurice on the marketing side to make sure we’ve got integrated campaigns rolling out to the market,” he said. “Hopefully it’s a good combination.”

In the past few days Reardon has been meeting D-Link’s partners and said his experience across both distribution and vendor organisations has helped develop a deep understanding of both sides and their requirements.

Reardon said he was looking forward to working with some of the team again, which were pretty much the same people when he initially joined the company in 2000.

Meanwhile, Multimedia Technology managing director, John Hassall, wished Reardon well and said the distribution experience Reardon gained while at MMT will bode well for his jump back into vendor land.

Speaking about Reardon’s time at the company, Hassall said the initial timeframe for employment at Multimedia Technology was to be about three to six months – but ended up lasting three years, a mutually beneficial scenario for both the distributor and Reardon, Hassall told ARN.

“Graeme likes the big end of town more - the corporate country manager role. His career path began in that direction and I knew he would always go back to it. Getting the distribution experience on his CV will work well for him,” Hassall said.

In filling Reardon’s position, Hassall has hired Steve Curtis as NSW branch manager, starting June 4. Curtis has worked at OfficeMax, worked for Telstra in sales roles, and as a maths teacher.

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