Beats Electronics has released the new Beats by Dr. Dre Pill, an innovative, portable, wireless speaker with built-in, patented Beats Audio. The new speaker will be distributed by Ingram Micro Mobility (formerly Brightpoint), a division of Ingram Micro.
Beats Electronics was co-founded by legendary artist and producer, Dr. Dre, and Interscope Geffen A&M Chairman, Jimmy Iovine.
Beats by Dr. Dre is a market leader in the $100+ premium headphone market in both North America and Europe and is heavily committed to growing and expanding its footprint into the Asia-Pacific market this year.
Ingram Micro Mobility managing director, Paul Ringrose, said, “With all their music available on mobile devices and through the Cloud, consumers are increasingly looking for high-quality audio solutions that enable them to play and share their music wherever they are – whether that’s through high quality headphones for personal playback, or through speakers such as the innovative, portable Pill.”
“The introduction of the Beats Pill is the perfect beginning to a truly autonomous Beats, “ Beats By Dr. Dre President and COO, Luke Wood, said. “This product demonstrates our total commitment to design, technological innovation and premium sound experience.”
From the placement of the drivers to the materials of the grill, the Beats Pill is specifically designed to optimise sound quality and maximise volume. It is the first product to be fully integrated with the company’s patented Beats Audio algorithm and also features exclusive speaker modules to provide the highest quality portable listening experience.
The Beats Pill will be available in the Beats by Dr. Dre signature colours of black, white and red with additional colour options coming soon. It carries a recommended retail price of $259.00.
The Beats Pill is the first wireless speaker to hit store shelves with ‘tap-to-pair’ NFC and apt-X technology for easy and instant Bluetooth audio.
Other features include:
- All call functions - including speakerphone when paired with your smartphone
- Four-speaker system with Beats unique sound profile
- Rechargeable lithium ion battery provides 7 hours of continuous play
- AC Power adapter with USB receptacle for charging
- Auto shut-off after 30 minutes of no signal detection in order to conserve battery life
- 3.5mm line out for connection to an external speaker system
- Built-in mic for hands free conferencing
- Echo cancellation for call clarity and feedback control
- 8 Bluetooth profiles
The new Beats Pill is now available in Australian retail stores.