Strong PC monitor demand in government and education quarters has helped boost local sales during the first quarter of the year.
According to the latest figures from IDC, the monitor market grew by 12 sequentially and 11 per cent year-on-year. The increase was driven by take-up of branded or standalone products, which chalked up 21 per cent growth compared to Q4, 2005. OEM monitor sales also rose but only by 2 per cent.
IDC hardware analyst, Mercie Clement, said branded vendors had benefited from small PC monitor tenders during Q1. Several desktop contracts had also given tier-one players like Acer, HP and Dell the chance to pick up sales. This had resulted in a more buoyant market.
"Two years ago, governments purchased monitors through large-scale tenders. What we're seeing now is a smattering of smaller contracts across the board," she said. "This unforeseen demand is benefiting some guys more than others."
Clement said last-minute purchasing in the public sector would also contribute to steady monitor sales figures in Q2.
During the previous quarter, IDC forecast growth would slow due to the lack of technology advancement.
Clement said aggressive LCD pricing had helped to bump up end-user interest and counteract the trend in Q1.
Price cuts had been driven not only by top vendors like Samsung and LG but also others further down the scale such as Mitsubishi Electric.
Sales of larger LCD screens, particularly widescreen models, had also grown in both consumer and corporate sectors during Q1. Clement attributed this to more concerted effort from vendors to sell higher margin products.
Overall, Samsung held on to the top spot with 19.1 per cent marketshare. LG came in second with 15.4 per cent, while BenQ edged out Acer for third with 14.8 per cent. Acer (11.7 per cent) and Mitsubishi (10.8 per cent) rounded out the top five.