Fuji Xerox’s printer division has appointed Toner Warehouse as its authorised distributor of printer products in Australia.
The deal means the Sydney-based distributor will now offer Fuji Xerox’s full range of printer hardware to its resellers.
Fuji Xerox Printers Australia general manager, David Borg, said the vendor has had a “great relationship” with Toner Warehouse and this appointment was the “logical next step”.
“Toner Warehouse provides strong support for its resellers and consequently has a very loyal customer base,” he said.
“This agreement extends Fuji Xerox’s market reach and ensures we are well positioned to support our ever-increasing network of partners.”
Before the hardware distribution deal was brokered, Borg said that Toner Warehouse was already distributing Fuji Xerox’s consumables.
“Toner Warehouse is also part of Fuji Xerox Printer’s authorised reseller program which provides incentives, training support and online resources to assist authorised resellers,” he said.
“Our partner program is designed to assist in the expansion of our authorised resellers.”
A good opportunity
Toner Warehouse managing director, Isabel Russell, views the distribution deal with Fuji Xerox as an opportunity to provide the vendor with extra revenue and margin opportunities.
“There has been a growing demand for both Fuji Xerox consumables and hardware products within our customer base,” she said.
“We have expanded our internal sales team to support the new agreement and to support our loyal resellers.”
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.