NICTA has spun out a mobile video start-up company called Incoming, which has also scooped $1.1 million in funding from venture capital group, OneVentures, NICTA and US-based Citrix Startup Accelerator.
It will be based in Sydney at Australia Technology Park and is NICTA’s eleventh spin-out company.
Incoming produces Incoming TV, which is a content delivery network and recommendation engine for mobile platforms that delivers high definition video to mobile devices according to viewer preferences.
It can pre-load content using available Wi-Fi networks and does this through predictive support, which draws from information on the user’s device, including contextual data such as time of day, location, usage patterns and interests; social and physical behaviour. It then applies NICTA’s machine learning techniques to pre-fetch a suitable selection of video material.
It has already clocked up 600,000 users downloading the beta version and has played three million videos.
“Incoming allows mobile networks to be used more efficiently in off peak periods and enhances the user’s experience by avoiding buffering and other interruptions common to streamed content,” Incoming CEO, David McKeague, said in a statement. “The mobile industry estimates that more than 20 per cent of subscribers watch mobile videos on any given day, accounting for more than 50 per cent of global mobile data traffic on wireless networks.”
NICTA board member and managing partner of OneVentures, Dr Michelle Deaker, said Incoming has the opportunity to capture and support video mobile delivery into global markets, unlocking 30 to 40 per cent of untapped mobile capacity that could be worth up to $20 billion by 2016.
Incoming’s leadership team also includes NICTA research leader, Max Ott, as its CTO.