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Ewan McGregor named LG poster boy for A/NZ (+ 18 photos)

Ewan McGregor named LG poster boy for A/NZ (+ 18 photos)

Unveiled at the launch of the vendor’s curved OLED television

Ewan McGregor greets attendees and has a chat with O'Keefe
More of McGregor, because the force is with him.

Ewan McGregor greets attendees and has a chat with O'Keefe
More of McGregor, because the force is with him.

Electronics and appliance manufacturer, LG Electronics, has named actor Ewan McGregor as its new Australia and New Zealand (A/NZ) ambassador for its home entertainment business.

The announcement was made at an exclusive media event in Sydney’s eastern suburbs, where the vendor showed off its 55-inch curved OLED television, as well as its 84-inch Ultra HD product.

Australian television personality, Andrew O’Keefe, was hired to interview the actor, and asked about McGregor’s rise to stardom and career, as well as the actor’s opinion of the new products.

“I’m looking forward to working with LG Electronics to help showcase its latest home entertainment range,” McGregor said. “LG is a premium, exciting brand that is committed to producing products that are innovative in both technology and style.”

LG also revealed shooting for a new television advertisement featuring McGregor would commence on May 2 “up the coast” from the event’s location.

The ad will begin with the ambassador looking at a painting and asking, “this is colour?” This will then move to a frame where he turns on a curved OLED device, stating, “this is colour,” at which point viewers will be shown the product.


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Tags hardwaretelevisionoledHDLEDLG ElectronicsproductfilmambassadorUltra HDUHDEwan McGregoractor

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