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Reseller takes Next Byte of Apple

Reseller takes Next Byte of Apple

The demise of Buzzle has left the door open for other high-profile Apple resellers to grab market share, with Next Byte reporting its strongest sales for February and March in the company's six-year history.

While Buzzle's administrators struggle to make sense of the legal and financial quagmire surrounding the Apple conglomerate, the Next Byte business has gone from strength to strength.

"Even before Buzzle's collapse we'd been trading extremely well," Next Byte director Crawford Giles told ARN. "Our initial thoughts in terms of anecdotal turnover was that business was pretty slow, but we did the analysis and found that year-on-year sales were up 20 per cent."

Next Byte directors Adam Steinhardt, Tim Kleemann and Giles must be breathing a collective sigh of relief.

Last year they chose not to be part of the Buzzle merge, pulling out of the amalgamation to remain independent.

"Hindsight is always a great thing," Giles said of the collapse. "If there is one thing to take away from [Buzzle's collapse] it is to be wary that when you are in business, you must critically analyse every decision you make. The lesson we learned was to focus on our business and stay aware of what our business niche is.

"We have benefited from being a smaller player with strong customer service, staff training and internal systems that allow us to run our business efficiently."

The company began in Adelaide just six years ago and now encompasses six stores around Australia, in both regional and metropolitan centres.

According to Giles, an increasing number of individuals, educational institutions, corporations and small and large businesses are making the switch to Apple products. Apple's new operating system, Mac OS X, sold out on its release date, with Next Byte shipping more than 100 units in its first day.

"It was our biggest release in terms of shipments for an operating system. It really bridges the Apple and enterprise market place, but at the same time doesn't alienate the current Mac user."

Apple has just caught up on back orders on the G4 notebooks, but the product continues to be one of the most popular offerings for Apple.

"Every two or three years there is a change in the market place, and opportunities arise for other players with better systems and training to grab market share. We see far more positives in the future than negatives. The demand from customers is certainly there - at the coalface people still want to buy Apple computers."


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