Digital services firm, Spike Cyberworks is taking advantage of the dot.com purge to launch an aggressive strategy to recruit talent and pick up customers.
The company is intent on securing its position at the top of the e-commerce and Web development food chain and is willing to put its money where its mouth is to do so, according to Spike's recently appointed global CEO, Peter Williamson.
"In the last few months, thanks to the demise of a number of dotcom and e-commerce organisations, we've been able to pick up some key appointments. We plan to continue this move with an aggressive drive to bring in new people - the best of the best," says Williamson, who is based at Spike's headquarters in Sydney.
"We know there are a lot of doom and gloom merchants espousing a worst-case scenario at the moment, and certainly there is the need for businesses to take a logical and rational approach to any e-commerce strategy. But we believe that there is still a vital need for digital services and e-business functionality, as this will be an increasingly important means for doing business."
The recruitment drive covers senior level project managers, infrastructure services personnel, high level sales personnel, systems integration personnel, account management staff, designers and marketing staff.
The initiative is being viewed as a direct result of Williamson's presence on the Spike team. He is set to take the company in new, more focused directions according to insiders.