The value of mobile data and messaging revenues has exceeded voice call revenues for the first time in Australia, according to new research from technology analyst firm, Telsyte.
“The phenomenal growth of smartphones, apps and personal messaging has finally put data and messaging ahead of call revenues for carriers,” Telsyte mobile services analyst, Alvin Lee, said. “Ultimately carriers will move to an all IP network with voice becoming another data application.”
The arrival of Voice over LTE (VoLTE) will accelerate this trend and ultimately all voice revenues could be included as data.
“Current LTE devices don’t support VoLTE, but as they start to, mobile data might become the single unit of value” Lee said.
Telsyte expects Facebook to become more influential in the mobile industry as people utilise Facebook Home and Facebook features such as presence and a unified experience to enhance their communications.
Telsyte estimates there was 30.6 million services in operation at the end of December 2012, or around 133 per cent population penetration. A little over six per cent of these were 4G connections, according to Telsyte Australian Mobile Services Market Study 2013, which covered market metrics
This report also considered more than 20 companies such as Alcatel-Lucent, Aldi Mobile, Amaysim, Apple, Australia Post, China Telecom, Cisco, Dodo, Ericsson, Facebook, Gotalk, HTC, Huawei, and iiNet, among others.