Network performance vendor, Exinda, has signed a distribution deal with Computerlinks Australia, extending on its partnership in Europe, Middle East, Africa and India.
As per the agreement, Computerlinks Australia will distribute Exinda’s entire range of wide area network (WAN) optimisation and network control products in Australia.
It will target the lower end and mid-market SMBs with the product range.
Exinda Asia-Pacific vice-president, Rajeev Mitroo, said the enhanced partnership with Computerlinks provides an opportunity for partners to actively promote the application assurance approach.
“Corporations in Australia are facing rising data volumes across their branch offices and the pressure to manage bandwidth costs is only going to intensify,” he said.
Computerlinks regional managing director, Matin Kaddour, said the Exinda’s product range is complimentary to its other offerings and the partnership includes joint business development and co-marketing strategies, as well as the creation of a combined skilled reseller community.
“We work with our resellers by adding true value-add. We do end user tele-sales, lead generation, demand generation to assist our partners and help them close these deals,” he said.
In line with the extended partnership, Computerlinks Australia has created a national team to focus on growth opportunities in the management of corporate IT applications across wide area networks.
It has built on its business development and sales team, with the hire of a national Exinda business development manager, a technical engineer, and a number of account managers.
Kaddour mentioned the partnership and company expansion is in line with its vendor expansion strategy.
“We now have a dedicated team aimed at generating joint deployment opportunities. Once we start expanding and growing further, we’ll be looking at investing in key regions. Our next phase will be in Perth, and Canberra after that.”
He highlighted new growth areas to include mobile devices and apps, Cloud services, Big Data analytics and social technologies.
“Our key areas of IT distribution have been in the security, storage and managed Cloud markets. We have identified the network control as the next big growth market as enterprises focus on seeing how individual IT applications are impacting their overall network performance.
“People are underestimating the shifts within these trends and what it does for technology and the management of that technology in general. As a result of all these intricacies, there’s massive opportunity to make lots of money,” he claimed.
According to Kaddour, Computerlinks will be looking to expand its Australian vendor alliances in the coming months.
“Vendors want a strategic distributor partner that will drive their products to market, not just in terms of being a logistical player but one that adds value added services, especially around professional services,” he said.