Application networking provider, A10 Networks, has entered a distribution partnership with specialist distributor, Digital Networks Australia, to help it further reach the A/NZ channel.
A10 Networks and DNA will jointly implement channel development and marketing programs focused on recruiting new channel partners and accelerating business growth for existing partners.
DNA director, Munsoor Khan, said the partnership plays to the DNA’s key strengths of providing high quality network infrastructure, security and intelligence solutions.
He added DNA has substantial experience of working with fast-growing vendors and a clear view of what support they need. DNA engineers will initially be certified on A10 Networks’ technology, and then further enable channel partners. It will also host workshop sessions to help its partners interact with its customers.
“We plan to work very closely with A10 Networks to generate end user leads for the channel, by running workshops, road shows and raising awareness in the marketplace of what the company has to offer,” he added.
A10 Networks president & CEO and Vice President of South APAC, Hayato Koeda, said: "DNA’s strong channel experience, expertise and high level technical support will allow A10 to accelerate our expansion in the Australian and New Zealand markets. We are confident that the partnership will be a success, and anticipate rapid and continuing business growth.”