Just as analysts have begun questioning the high prices of its products, Epson has announced three sub-$200 entry level inkjets.
Figures from research company Inform show Epson was the hardest hit vendor during April, due to a significant drop in its inkjet sales.
"Experiencing negative unit sales of 11 per cent and a 10 per cent decline in value sales, Epson is yet to overcome its major obstruction of a price barrier," said Inform research director Chris Herbert.
Epson has just released the Stylus C20UX, Stylus C40UX and C40SX, which will retail for $149 and $199 respectively.
The new printers are doubtless aimed at bringing down the average inkjet price across its range. In April, Epson's average price is more than $100 more expensive than the likes of HP, Canon and Lexmark.
"Although Epson's cheapest printer is just under $140, it average price across the range of $337 far exceeds its competitors," Herbert said.
The overall printing market suffered in April - typically one of the slower months in the calendar for the market.