Epson gets cheap

Epson gets cheap

Just as analysts have begun questioning the high prices of its products, Epson has announced three sub-$200 entry level inkjets.

Figures from research company Inform show Epson was the hardest hit vendor during April, due to a significant drop in its inkjet sales.

"Experiencing negative unit sales of 11 per cent and a 10 per cent decline in value sales, Epson is yet to overcome its major obstruction of a price barrier," said Inform research director Chris Herbert.

Epson has just released the Stylus C20UX, Stylus C40UX and C40SX, which will retail for $149 and $199 respectively.

The new printers are doubtless aimed at bringing down the average inkjet price across its range. In April, Epson's average price is more than $100 more expensive than the likes of HP, Canon and Lexmark.

"Although Epson's cheapest printer is just under $140, it average price across the range of $337 far exceeds its competitors," Herbert said.

The overall printing market suffered in April - typically one of the slower months in the calendar for the market.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


Show Comments