Big Blue plays big brother to NetGen

Big Blue plays big brother to NetGen

IBM revamped its Net Generation (NetGen) business unit last week under the moniker of Blue Velocity and has announced a slew of new programs and partners designed to bolster the Internet-focused business.

The NetGen business pools IBM's technology, consulting and people resources to assist companies with their Internet strategy. It provides a range of programs that are geared to-wards companies of various stages and sizes in their use of the Internet.

Blue Velocity marks the next phase of NetGen, says Peter Hreszczuk, country executive of IBM NetGen Australia/New Zealand. The company announced partnerships with venture capitalists Rothschild and Millhouse IAG, incubator companies ADI and inQbator, and Web-hosting firm Exodus.

In addition, Blue Velocity sees the availability of online assessment and Linux-enabling technology under its ASP Prime program. IBM will also hold a series of networking and contact-building events including an Asia-Pacific conference under its Going Global program.

IBM's NetGen has 1000 staff and currently established in 40 major cities around the world. The business unit reportedly grew 400 per cent last year.

Five major NetGen programs

Going Global - Seminar series to provide companies with general business knowledge relating to setting up international operations. Also works as a networking environment for companies to make international contacts.

ASP Prime - Provides feasibility assessments, education and due diligence testing for companies embarking on application service provider models.

Hosting Advantage - Provides generic hosting for ASPs and Web applications through Web-hosting companies. Also assists new Web-hosting companies entering the market.

Incubator Series - Partnering program with companies to provide startups with business processes and strategies to take the company into maturity.

VC Connections - IBM provides venture capitalist companies with money to invest in technology/Internet companies.

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