Mobile communications company, Truphone, is looking to increase its small to medium business (SMB) penetration through an Australian channel partner recruitment campaign.
The campaign is part of a renewed channel strategy and the recent injection of £75 million as a result of Truphone’s latest round of investor funding.
Truphone believes the investment will drive additional employment globally, which will in turn enable innovation with “significant product launches in coming months.”
“While Truphone has been quietly successful in the large enterprise space, there is a significant opportunity in the Australian SMB market to address the issues of inconvenience and high cost of mobile and data roaming while abroad,” Truphone Australia small to medium enterprise (SME) channel manager, Peter Mandla, said.
Truphone Australia managing director, Alex Blinko, said the company is not targeting a specific number of partners for its SMB drive, but wants those which offer a depth and breadth of experience in both traditional and non-traditional channels, to enable us to extend our reach to the sizeable SMB market.
"SMB is forecast to become a core part of our growth strategy and off the back of predictions [from Techaisle] that SMB mobility spend will grow by 14 per cent in 2013, we're quite confident."
Citing Juniper Research, Mandla added, “With the international roaming market estimated to be worth $80 billion by 2017, Truphone is uniquely positioned to drive value in the competitive telecommunications market.”
In addition to SMBs and large enterprises, Truphone also has its sights on the high-end leisure traveller segment for the next 12 months.