Innovation is at the core of Veeam’s Asia-Pacific strategy going forward as the company prepares to introduce new products while enhancing partner relations as part of its expansion plans, according to its Asia-Pacific and Japan regional director, Don Williams.
Williams was speaking at the Veeam ProPartner Conference 2013 in Sydney.
“Innovation can build significant growth for an organisation. It’s not about doing something better, it's about doing things with a unique approach. That’s where Veeam’s success has led from,” he said.
Williams sees the Asia-Pacific and Japan region is a lucrative market for virtualisation growth for Veeam.
He highlighted a Gartner study, which showed that four of the top 10 IT spending countries are based in the Asia-Pacific region – namely Japan, India, Australia and China.
The study also showed that IT spend will grow by 7.9 per cent in 2013 in the region, two times the global rate.
Williams attributed another study by Forrester, which claimed that Asia-Pacific accounts for 28 per cent of the total SMB IT spend, and the adoption of analytics, Cloud and mobility will drive that growth.
“Australia and New Zealand are one of the most virtualised countries in the world, then you have the other countries around Asia-Pacific that are just starting down that path and the Cloud is going to drive the next stages of growth for us,” he said.
Building on the company’s growth in this region, Williams said the company’s strategy in 2013 includes building off its 2012 investments, expanding into new countries, collaborating with new disties and partners, as well as extending its staff numbers in its Australian base.
“I’m looking at adding 50 per cent additional resources within our team, so we are looking to hire system engineers, marketing staff, and both internal and field sales people.”
Veeam has also adopted a new company messaging – modern data protection, built for virtualisation.
“We’re going to build this into some whiteboard training and we’ll be taking this out to our partner and channel teams in the next few months as well,” Williams added.
Though this development, Veeam aims to reach 57 per cent growth for its Asia-Pacific revenue in 2013 and increase its customer base by 62 per cent, to 6000 customers.
Williams also announced that a series of new Veeam capabilities and innovations will be released in the coming months.
“Service provider and Cloud based solutions is a great opportunity for Veeam and we’ll be working on solutions around that. We’re jumping from one small fishbowl to a bigger fishbowl,” Williams added.