Printing and imaging hardware and software vendor, Lexmark, has completed its acquisition of San Francisco-based Twistage and Seattle-based AccessVia in deals worth approximately $US31.5 million combined.
Twistage is a Cloud software platform for managing video, audio and image content. Its framework is designed to easily integrate with customers’ existing applications, and promises flexibility and adaptability.
According to a statement from Lexmark, Twistage’s architecture minimises costs through a scalable and decentralised approach in order to deliver return on existing rich media assets across a range of mobile and desktop devices.
“Twistage technology is a powerful addition to Perceptive Software process and content management solutions, giving customers the ability to capture, manage, and deliver right media content in the context of business processes,” Lexmark vice-president, Scott Coons, said.
The acquisition of AccessVia will enable customers to design and produce in-store signage when combined with Lexmark’s managed print services and print and document process solutions.
“With the acquisition of AccessVia, Lexmark is adding another key offering into its suite of innovative solutions for the retail marketplace,” Lexmark executive vice-president, Marty Canning, said. “The solutions capabilities AccessVia delivers… will enable Lexmark to offer customers the ability to more accurately manage branding and pricing integrity while simultaneously improving sign creation and distribution.”
These two latest agreements bring Lexmark’s acquisition total to eight since 2010. According to Lexmark’s chairman and CEO, Paul Rooke, they symbolise the vendor’s transition from hardware-focused to an end-to-end solutions provider.