Subscription software licensing distributor, NewLease, has inked a new distribution arrangement with open source solutions and Linux provider, Red Hat as part of its certified cloud provider (CCP) program.
NewLease CEO, Doug Tutus, said Red Hat was an important addition due to its high prominence in the Cloud and it opens up new market opportunities. The distributor has set a modest target to add 30 partners under this portfolio.
“The sweet spot for us is enterprise Linux partners looking to transition from Unix to Linux and that are looking at building a bigger cloud practice as well as partners that are looking to transition their model into the cloud,” Tutus said.
“Our strength lies in helping businesses evolve into a Cloud subscription type business and helping them grow their cloud practises profitably. That’s where we can add a lot of value to the Red Hat brand.”
Red Hat senior Cloud technology and alliances manager, Martin Zierer, said the partnership presented an opportunity to tap into NewLease’s channel and partner community.
“Hopefully over the coming years, we’ll add a lot of new providers to the CCP program through the NewLease distribution channel,” Zierer said.
According to analyst firm, Gartner, by 2017, 65 per cent of Unix workloads will end up on enterprise Linux enterprise and Zierer spotted that as a huge opportunity for partners.
NewLease will be putting a on roadshow based on educating partners on building a hybrid business and it will be kicking off in Adelaide on March 26.
"We’re not asking them to let go of what they do. We’re asking partners to think outside the square and what they can add to their portfolio of products that’s core to their business," Tutus said. "But also give them an opportunity to start building an annuity stream and look at ways of developing a business model around the cloud as well, so you’re not going to lose your customers to a potential competitor because you don’t have some sort of cloud offering."
In other news, IT veteran, Laurie Sellers, has joined the NewLease board as the company embarks on expanding into more markets across Asia Pacific. It has recently opened a new office in Sydney, New Zealand and has set up shop in Thailand.
NewLease is also looking to boost its staff numbers in the next few months is currently hunting for licensing specialists, pre-sales, marketing and operational support personnel.