Education pays off for Ingram Micro's resellers

Education pays off for Ingram Micro's resellers

IM introduces two new programs, claims some resellers have grown their volume licensing sales by more than 20 per cent

Ingram Micro claims a strong focus on education and training is showing good returns for its reseller partners.

Over the past year, the company has introduced several enablement training programs that have proved popular with resellers – particularly in the SME market – and are delivering excellent results for reseller participants, according to the distributor.

The two biggest programs Ingram Micro has launched – the Microsoft Training Academy and Microsoft Customer Immersion Experience - have both been over-subscribed and it will run more of both in March.

The “lunch and learn” and technical “white board” sessions Ingram Micro hasrun for Symantec and VMware products have also been popular.

“Education and training are key enablers for our reseller partners,” Ingram Micro Australia vice-president and managing director, Matt Sanderson, said in a statement, “and never more so than when technology is evolving as quickly as it is now.

"It is imperative resellers are able to stay up-to-date with changes in technology and adapt to continue to grow their businesses. It’s our job to ensure we have the right education and training programs in place to help them do that.”

In line with that Ingram is launching two new education and enablement programs in March. They are:

  • Veeam Campus ( – a program which provides training and certification for Veeam products.
  • Cloud Advance ( - a program jointly created with vendor partners UberGlobal and Microsoft to assist resellers in identifying and capitalising on cloud service opportunities and building a recurring-revenue services business.

Ingram Micro’s senior business manager enterprise software and Cloud services, Lee Welch, said interest in both new programs strong already and early registrations were filling quickly. IM resellers can register for both programs immediately, and they are free.

Microsoft Training Academy

First launched in October 2012, Ingram Micro’s Microsoft Training Academy ( is a value-added program that takes resellers new to volume licensing or those with existing volume licensing services through a structured training path to achieving their MCP in Volume Licensing.

Since launching, the Microsoft Training Academy program has provided training to more than 200 resellers, about 25 per cent of whom are new to volume licensing. Participants undertake a series of ‘live’ online training modules with assessments at the completion of each.

Welch said the program familiarises resellers with the range of volume licensing options available and helps them to identify their customers’ volume licensing needs so that at the end of the program they have built a sales pipeline and have a planned approach to closing those sales.

He said the Microsoft Training Academy had helped resellers to significantly grow volume licensing business as a result.

“The top 30 resellers enrolled in the program have all since grown their volume licensing sales by more than 20 per cent," he said. "Not a bad return on their investment in attending the program – which is simply their time since it’s completely free!.We have a queue of resellers lining up for the start of the next one in March, which is filling fast.”

Welch said Ingram gave participants a voucher towards their certification costs to make getting their certifications as easy as possible. Nearly 100 participants had their MLSS Lite certification already.

Microsoft Customer Immersion Experience

Ingram Micro’s Microsoft Customer Immersion (CIE) program is designed to provide resellers and their end customers with hands-on experience of Windows 8 and the new Microsoft Office technologies.

More than 100 people have already attended the program, a quarter of which were end-customers brought along by their resellers.

Welch said the CIE Connect program enabled resellers to grow their pipelines and build a deeper relationship with their customers by showcasing the latest Microsoft solutions and how they can deliver business benefit.

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Tags Ingram MicroreellersMicrosoft Training AcademyCloud AdvanceVeeam Campus


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