ASX-listed sports broadcast graphics developer Pineapplehead has formed an alliance with interactive television software developer ICE to exploit international pay-TV markets.
While the alliance will concentrate on developing interactive television applications to enhance sports broadcasts in Europe and other international markets, the companies are also anticipating the widespread adoption of digital television since it was launched in Australia in January of this year.
The partnership comes four months after Pineapplehead signed a lucrative two-year contract with UK television station Channel 4 to provide graphics, statistics and replays for its cricket coverage.
Interactive TV software is being backed by a number of television stations in a bid to reduce subscriber churn and generate new revenues through premium subscriptions, television (t)-commerce transactions and interactive advertising.
Levels of interaction include the ability to access live statistics, change camera angles, vote in polls, bet on outcomes and purchase goods.