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Channel to benefit from, Google and Parallels partnership in providing Cloud-based business apps to SMBs

Cloud hosting provider,, has partnered with Google to market, sell and support Google Apps for Business in A/NZ.

Parallels’ built-in support for the Application Packaging Standard (APS), has allowed to configure Google Apps for seamless integration into Cloud delivery systems.

Google Apps for Business is being targeted at SMBs.

“We are trying to make the Cloud easy for small businesses. They can now, through one control panel, with one vendor and one interface, go in and manage a rich variety of business applications and Cloud hosting solutions, ” sales and marketing director, Doug Endersbee, said.

Google Apps Asia-Pacific and Japan head of SMB sales, Chris Shelton, said businesses of all sizes are increasingly turning to the Cloud and SMBs should get on board with the technology.

“SMBs in particular don’t often have the time or resources to waste on complex IT deployment — they want cost effective solutions that just work.'s support of Google Apps will allow businesses to get their online presence up and running as fast as possible.” CEO, Anthony Banek, said the partnership will benefit A/NZ channel partners as the partnership offers them with a single-source way to achieve a competitive advantage using Cloud-based services.

“For our resellers, they can provide an end-to-end solution – helping them with migration services, managing their DNS, set up and configure their laptops and email clients, etc. Their customers can then choose what suits their business best,” he said.

According to Banek, SMBs recognise the competitive advantage of Cloud-based business applications, but are reluctant to jump in where management of multi-party solutions exist as these are a distraction to their core capability.

“Our channel partners now have an advantage of not only being able to offer multiple products to their customers through a single platform, but also having a consistent billing and discount structure through one provider,” he mentioned.

The company’s go-to-market strategy includes educating its IT resellers and consultants on the deployment and support of the offering.

“Our goal is to help our channel partners and SMBs become competitors in their chosen line of business. This partnership enables customers to reach their full potential in the Cloud faster, and at a very compelling cost to both channel partners and SMBs,” Banek added.

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