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Fuji Xerox pulls away from inkjets

Fuji Xerox pulls away from inkjets

Fuji Xerox Australia has pledged the recent announcement by US-based Xerox Corporation to exit from the inkjet market will have a minimal impact on its operations in Australia.

Xerox announced it will exit the small office/home office (SOHO) business segment, discontinuing its line of inkjet and xerographic products to help improve the profitability and cash flow of the company. The move comes less than 12 months after SOHO inkjets made their debut in Australia and follows the recent sale of 50 per cent of its share in Fuji Xerox to Fuji Photo Film.

"The impact on Fuji Xerox Australia is expected to be minimal," the company said in a statement. "The products effected by this decision comprise only a small part of the company's large range of office solutions."

The company has also pledged its commitment to its Australian channel, saying it will continue to offer support programs and help grow its colour and monochrome printer sales.

"We continue to see the channel distribution model as an important part of our future business vision, and will continue to use our valued partners to bring new office and network printers to the marketplace," managing director Philip Chambers said.

Fuji Xerox will continue to offer warranty and support to its defunct inkjet series, including its three-year like for like replacement warranty.

"Customers and channel partners can be assured that Xerox and Fuji Xerox are committed to meeting all warranty and ongoing support obligations for the inkjet product line in terms of service, support and supplies," Chambers said.

Fast facts

*Inkjets introduced into Australian market in June, 2000.

*Xerox recorded a $US82 million pretax loss in its worldwide SOHO business for Q1 2001.

*Revenue for the business was $139 million, 3 per cent of total Q1 revenue.

*Warranty and services on inkjets will continue.


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