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EDITORIAL: New look for a new channel

EDITORIAL: New look for a new channel

If you are reading this, you have picked up our freshly redesigned Australian Reseller News. The same name, the same team, the same high-quality, channel-focused editorial; just a different look and feel and a new, smaller, easier-to-handle size.

The publication's makeover signals IDG Communications' continued commitment to the IT channel and its unique information needs. It also represents ARN's determination to maintain its position as market leader.

By incorporating some of the latest publishing design trends, we are aiming to make more information available to you in a manner that makes it easy to locate and digest. More shorter, sharper news stories and informative graphic elements will make ARN an undemanding, but still compulsory, read for most people who work in or with the channel.

It doesn't take a rocket scientist to notice the channel is undergoing dramatic changes at the moment, with new business methodologies being forced upon resellers by rapidly changing markets and economic dynamics. To accommodate this, we have refreshed our line-up of sections to reflect the metamorphoses of businesses and business models that are taking place.

ARN's core editorial commitment remains the same; to present to our readers a clear insight into the technology trends, business opportunities and partnering deals that are happening in the channel.

Our PC and Components section caters to the vast channels supporting demand for standards-based desktop, notebook and server hardware. Keeping abreast of global technology trends, the latest products from brand-name PC vendors, and the latest components available to the local white-box assembly and after-market industry will be the key focus of this section.

The new Connectivity beat will cover network hardware and software in an era of great innovation, significant voice/data convergence and broad technology uptake amongst Australia's SME masses.

As you paw through the Integration and Services pages, you will read about enterprise solutions for small, medium and large organisations. It will champion the increasing number of services-centric business partners who are delivering their customers a vast array of value-added and online services.

Flicking to the Applications Development segment of the publication, readers will find coverage of the local software and Web site development scene. It will also accommodate channel partners who are developing customised applications for vertical niches, and offer updates on the latest development tools and services available.

Meanwhile, the Retail and e-tail section will continue to report on the mass merchant, the traditional dealer and online retail activities in the IT industry. It will also cover some of the accounting, point-of-sale and customer-management technology solutions offered to this vertical market.

It is all designed to cover as broad a range of content as possible while maintaining a 100 per cent channel focus on technology issues.

I hope you enjoy the new look ARN. Tell me what you think of it


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